Understanding What Google Adsense Is and How to Make Money with It

0 Comment Admin 2016-01-25
When it comes to making money online legitimately, there are a few tools of the trade that every publisher or website owner needs in order to be able to make money off displaying ads. One of these tools is Google Adsense-an incredible advertising placement service by Google.  This program is intended for advertisers who want to display targeted image, video or text advertisements on web pages and generate leads when web users view or click those ads. We all know that Google is the biggest intermediary between advertisers as well as website owners. It connects a huge number of advertisers to an equally vast number of ecommerce site owners.

How does Google Adsense Work for Publishers?

Adsense involve 2 parties;

1) Advertisers- people who pay money for their products or services to be advertised or displayed.
2) Publishers-people who display other people’s ads on their blogs or websites and get paid when those ads are viewed or clicked by their site visitors.

Making money with Google Adsense as a publisher is as easy as falling off a log, so long as your website can generate a huge amount of organic traffic or your blog commands a massive following. 
The first thing you should do is to select which keywords you would like to promote. Let’s say you want to market a variety of latest smart phones on the market currently, you could bid on certain keywords such as “smart phones, latest smart phones, affordable smart phones, popular smart phones, and so on.” The Adsense spiders will then do their job. They will match your ads up with:

1) Those specific keywords that search engine users key into Google and display them to the top and right of the search results
2) The e-commerce sites offering products or services related to those keywords.

Googlebot will then crawl your site to check out the content. If they discover that your content and the content on any particular ecommerce site share similar keywords, then that site’s ads will show up on your site next to your article about latest smart phones. When your site visitors view or click on to those ads, you get paid. It’s that simple.

(Googlebot is the tool that the Google Search engine uses to collect and evaluate Web content). 
What you must know is that this money that you are paid doesn’t come from Google. It actually comes from Advertisers. These people will sign up with Google and create ads that they wish to be promoted. Of cause they pay Google a certain amount each time one of their ads is clicked. Google keeps a fraction of this payment and passes on the rest to the publisher.

Conclusion

Online advertising is never complete without Google Adsense, which is now a household name. If you have a website or blog and you feel it can generate multiple leads, why not consider monetizing the site or blog with Adsense today?
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